Bad information leads to poor decision making. We use proprietary analytics to aid in firm decision making that matters. For example, accurate revenue projections are the first-step in firm-wide budgeting. Our methodology eliminates the guess work in determining a firm’s capacity to secure growth capital while meeting debt service obligations.

Our valuation and modeling guidelines allow for both firm and investor to accurately assess the firm’s future cashflows to meet debt service obligations. These analytics help to reduce the overall cost of capital in the market by lowering the overall default rate due to better information. This allows our partner firms the ability to grow without the stress and uncertainty of executing on your strategy before capital runs out. These structures are designed to be attractive to investors while generating a substantial return on the financing costs to be attractive to borrowers. Archetype’s knowledge of the overall market is to the advantage of the individual partners as our internal analytics are a competitive advantage.

The goal is to have an ongoing relationship with both the firms and lenders to create growth and harvest models attractive to all sides of the market.